Outdoor Ad Spending Soars 8%



Contact: MediaPost Publications – Joe Mandese

— OUTDOOR AD SPENDING ROSE  8 percent during 2010, making it one of the fastest growing sectors  of media last year, according to final estimates released today by the  Outdoor Advertising Association of America. Results were especially strong in some fast-growing categories, including: communications (+31.8 percent), insurance and real estate (+16.4 percent) and retail (+11.7 percent).